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Why is there no officially published IQOS figure for Thailand?
Because Thai law prohibits both importing and supplying IQOS and TEREA to consumers in the country. No business has a lawful way to publish a Thai figure at all. Any official figure mentioned on this page comes from product pages in foreign markets where the product is legal, and it is not a reference for Thailand.
Since no stage of the chain is lawful, an official figure simply does not exist for Thailand in legal terms, unlike markets with published official product pages.
The statute detail is on is IQOS legal in Thailand.
This is a structural point about the law, not a statement about any particular market.
Which two Thai laws close every lawful channel?
The first is the 2014 Ministry of Commerce Notification (B.E. 2557), which bans importing these devices into the Kingdom. The second is Decree No. 24/2024 of the Committee on Safety of Products and Services, which prohibits producing them for distribution, distributing them or providing related services. Together they leave no lawful channel.
Clause 4 of the 2014 notification covers bringing goods across the border, while section 3 of the 2024 decree covers passing them to consumers inside the country.
Unofficial English translations are linked below. For the entry side, see travelling to Thailand with IQOS.
Each law covers a different stage, and together they cover the whole chain.
How does Japan publish official IQOS figures?
We do not hold a Japanese figure that we could verify on the official product page at the time of writing, so we give none rather than risk an error. What we can confirm is that IQOS Japan lists devices and TEREA sticks separately on its official pages, which Thailand has no lawful way to do at all.
Separating devices from sticks is common in markets where the product is legal, because a device lasts a long time while sticks are consumables.
Official figures can also shift with time and national tax changes, so the Japanese page itself is the only reliable reference. Japanese TEREA naming is covered on TEREA flavours.
What about official figures in South Korea and Malaysia?
As with Japan, we have not confirmed figures directly from official pages in South Korea or Malaysia at the time of writing. Both markets have official pages or reports that set out their line-ups systematically, but this page shows no numbers from them because we could not verify them fully enough to publish.
The way figures appear also varies with labelling rules and excise tax. Some markets show a tax-inclusive figure, others show tax separately, so the display format matters when reading them.
For how rules differ by country, see IQOS rules abroad.
Line-up details for both countries are outside the scope of this page.
Is bringing IQOS in for personal use still against the law?
Yes. The 2014 Ministry of Commerce notification banning the import of e-cigarettes and related devices does not set out any exception for personal use. The ban therefore has to be read as covering import for every purpose, whether or not anything is passed on to someone else. Official travel advice likewise treats possession and use as illegal.
We do not give any guidance on moving goods across borders or avoiding checks.
The traveller's side is covered on IQOS in Thailand. Anyone with a specific situation should contact Thai customs or the relevant authority directly.
This page gives general information on the statutes for study purposes only and is not advice for individual cases.
Can an unusually low figure abroad signal a fake product?
It can be a warning sign. A figure far below what official product pages show may point to counterfeit goods, old stock without a manufacturer warranty, or products obtained through channels that are not lawful in that market. Consumers in legal markets are advised to compare any figure with the official page before relying on it.
Products without a manufacturer warranty usually have no official repair or replacement route, so a later fault has no one responsible for it.
In Thailand, where no lawful channel exists, that risk is greater still. See used IQOS devices.
No official body can verify the origin of such goods for consumers in Thailand.
Does this page point to any way of obtaining IQOS in Thailand?
No. This site has no involvement in importing, distributing or supplying products to anyone. Everything on this page is written to explain how official figures are structured abroad and why the law blocks them in Thailand. It is not a recommendation or a route for anyone who wants to obtain the product.
Readers who need a ruling on their own situation should contact the relevant Thai government agency directly.
A plain summary of the stick-specific position is on TEREA in Thailand, and the full legal section is listed on IQOS and the law.
No part of this site acts as a commercial channel.
Why does this page avoid quoting exact figures for each market?
Because we could not confirm the latest figures from the official pages of every market mentioned at the time of writing. Quoting numbers without a direct official source could mislead readers. We therefore describe only the structure we can verify, such as devices and sticks being listed separately, and link to the official source.
When a figure can be verified on an official page, it may be added with the date of our check.
Our general approach to sources and dates is explained on the English home page of IQOS Hub.
Where a figure cannot be checked, leaving it out is the more reliable editorial choice.
| Topic | Thailand | Legal market (e.g. Japan) |
|---|---|---|
| Import stage | No lawful channel | Lawful channel through licensed parties |
| Supply to consumers | No lawful channel | Official product pages published openly |
| Official figures | None; no business can publish them lawfully | Yes; devices and TEREA listed separately |
| Manufacturer warranty | No officially covered channel | Covered under official page terms |
Frequently asked questions
Can the figures or structure on this page be used as a reference in Thailand?
Can this site help find a way to obtain the product in Thailand?
Can an unusually low figure seen in online ads be trusted?
Why are no exact figures given for each market?
Which Thai laws are involved?
Does the personal-use argument change anything?
Sources
- Decree of the Committee on Safety of Products and Services No. 24/2024 (unofficial translation)
- Notification of the Ministry of Commerce — Prohibition of importing Hookah and Electronic Hookah or Electronic cigarette into Thailand B.E. 2557 (unofficial translation)
- IQOS Japan — official TEREA page (device and sticks listed separately)
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